Propaganda Ads

1. Appear to Fear & Dictat Techniques Used 

• This ad is causing shock and fear by showing death if not periodically tracking your cholesterol 
• By showing a person who appears dead and alone at a mortuary causes viewers to freak out
• Some viewers will call the number provided and ask how to prolong life and avoid cholesterol ultimately leading like the dead person in the photo ad

     2. Flag-waving, common man, and beautiful people 

• This video ad focuses on the soldier being a hero and coming home to his family and a town celebrating his return with ads for budweiser 
• The town and people promote drinking a patriotic beer making the viewers wanting to be patriotic and happy to enjoy the freedoms soldiers sacrifice 
• Nothing like a cold budweiser beer to know you are a true family based American who supports the troops